Promotional Cultures

Promotional Cultures
By:Aeron Davis
Published on 2013-07-11 by John Wiley & Sons

In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us. Promotional Cultures documents how the professions and practices of promotion have interacted with and reshaped so much in our world, from commodities, celebrities and popular culture to politics, markets and civil society. It offers a mix of historical accounts, social theory and documented case studies, including haute couture fashion, Apple Inc., Hollywood film, Jennifer Lopez, the Occupy movement, Barack Obama’s election campaigns, news production and the 2008 financial crisis. Together, these show how promotional culture may be recorded, understood and interpreted. Promotional Cultures will appeal to students and scholars of media and culture, sociology, politics, anthropology, social and industrial history.

This Book was ranked at 17 by Google Books for keyword labour market 1991 edn.

Book ID of Promotional Cultures's Books is FZMSAAAAQBAJ, Book which was written byAeron Davishave ETAG "0WNOjkrSlrE"

Book which was published by John Wiley & Sons since 2013-07-11 have ISBNs, ISBN 13 Code is 9780745671444 and ISBN 10 Code is 0745671446

Reading Mode in Text Status is true and Reading Mode in Image Status is true

Book which have "216 Pages" is Printed at BOOK under CategorySocial Science

This Book was rated by Raters and have average rate at ""

This eBook Maturity (Adult Book) status is NOT_MATURE

Book was written in en

eBook Version Availability Status at PDF is true and in ePub is true

Book Preview