Fashion Marketing
By:Tony Hines,Margaret Bruce
Published on 2007-02-07 by Routledge
A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area. Key themes and areas covered include globalization, fast fashion, luxury fashion, offshoring, business-to-business, forecasting, sourcing, supply chain management, new product development, design management, logistics, range planning, color prediction, market testing, e-commerce, and strategy.
This Book was ranked at 31 by Google Books for keyword labour market 1991 edn.
Book ID of Fashion Marketing's Books is Xv-mm4-AFqEC, Book which was written byTony Hines,Margaret Brucehave ETAG "aYL4jDu6iZc"
Book which was published by Routledge since 2007-02-07 have ISBNs, ISBN 13 Code is 9781136403538 and ISBN 10 Code is 1136403531
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